Pop Up (Açılır Pencere Bildirimi) Nedir?
Sosyal ve dijital çağa giren dünyada internet sitesi ve hizmet sunucu sayısında her geçen gün artan bir hız görülmektedir. Web siteleri, çoğunlukla belirli araçları ve yöntemleri kullanarak kâr etmek odaklı hizmet verir. Pop up’lar da yani açılır pencere bildirimleri de kâr amacına yönelik yöntemlerden biridir. Peki, pop up nedir? Basit bir tabirle pop up, bir siteye girildiğinde otomatik bir şekilde açılan pencerelere verilen isimdir. Reklam verenlerin ürün ya da hizmetlerini tanıtmayı ve kampanya yapmasını amaçlayan, bir eyleme yönlendirme yapan ya da bilgilendirme yapma amacı taşıyan pop up’lar, günümüzde hemen her web sitesinde karşınıza çıkmaktadır.
Pop Up Neden Kullanılır?
Pop up, genel olarak tanıtım yapmak amacıyla kullanılan bir yöntemdir. Ayrıca bilgi sunmak veya bir eyleme yönlendirmek amacıyla da kullanılabilen kendiliğinden açılan pencerelerdir. Bununla birlikte kötü amaçlı yazılımları karşı tarafın bilgisayarına yüklemek gibi olumsuz(negatif) amaçlarla da kullanılabilen bir yöntem olduğu bilinmektedir. Bu sebeple kullanıcılar genellikle pop up’lara olumsuz bakabilmektedir. Ancak bu uygulamanın temel amacı kullanıcıların ilgi alanlarına uygun ürün ya da hizmetlerin duyurulması ve dikkatleri çekmeye yönelik olarak yapılmasıdır. Bu tarz uygulamalar, kullanıcı deneyimini ölçmek,test etmek gibi amaçlarla da kullanılabilir.
Pop Up Türleri Nelerdir?
Pop up’lar temel olarak iki başlıkta toplanmaktadır. En yaygın pop-up türlerinden biri kullanıcının ziyaret ettiği sitede bir görsele ya da bir linke tıkladığında açılan pop-uplardır. Yine sıklıkla kullanılan ikinci pop up türü ise bir site ziyaret edildiğinde kendiliğinden görünecek şekilde olanlarıdır. Kendiliğinden görünen pop up’lar bir müdahaleye ihtiyaç duymadan kaybolabilir. Masaüstü bildirimleri ve bildirim balonları, pasif pop up’lar gibi birçok farklı uygulama alanlarına da rastlanmaktadır. E-ticaret siteleri pek çok farklı pop up türü kullanmaktadır. Sepetteki ürünü hatırlatılmasını sağlayan, siteden çıkmaya yönelen kullanıcıya çıkmaması için mesajlar çıkartan, eyleme geçirmeyi hedefleyen, son gezilen ürün ya da sayfaları sıralayan ve geri bildirim almak için kullanılan pop up uygulamaları sıklıkla görülmektedir.
Pop Up Bildiriminin Avantajları / Dezavantajları Nelerdir?
Hedef kitleye ya da müşteriye anında mesaj ulaştırmak için son derece etkili bir yoldur. Pop up kullanarak site içi ya da siteler arası trafik sağlamak mümkün olur. Pop up’lar ciddi gelir getiren yöntemler arasında olabilmektedir.
Kullanıcı deneyimini müşteriyi olumsuz etkileyecek şekilde aşırı büyük ya da uzun süreli kullanımlar, örnek olarak bazı haber sitelerindeki gibi sitede kalma süresini kısaltabilir. Aynı şekilde kullanımı zorlaştıran yapıdaki pop up’lar siteden çabuk çıkılmasına sebep olabilir.
Pop Up Oluştururken Dikkat Edilmesi Gerekenler?
Pop up oluştururken ilk dikkat edilmesi gereken kural hedef kitle tanımının net olarak yapılmasıdır. Siteyi ziyaret edecek kitle bilinmeli ve kullanıcı deneyimi göz önünde muhakkak bulundurulmalıdır. Pop up’lar, kullanıcıyı rahatsız etmeyecek, bunaltmayacak tasarımlara sahip olmalıdır. Buradan hareketle sayfanın büyük bir kısmını kaplayan ve esas görüntülenmek istenen içeriği engelleyen bir pop up tasarımı, kullanıcı deneyimini olumsuz şekilde etkileyecektir ve sitenin trafiğinde ciddi oranda düşüşe sebep olabilecektir. Bu noktada belirli bir süre sonunda kendiliğinden kaybolan bir pop up tercih etmek de etkili bir yol olabilir. Kullanıcının sitede dilediği gibi gezinmesini engellemeyen uygulamalar, hedefe ulaşmak adına doğru bir yöntem olur. Pop up’ın ekrandaki konumu da aşırı derece önemlidir. Siz de web sitenizde, sitenizin trafiğini artıracak ya da e-ticaret etkinliğinizi yeni bir seviyeye taşıyacak pop up açılır pencere uygulamalarının yer almasını istiyorsanız yazılım ve tasarım alanındaki etkin çalışmalarıyla bilinen EnterX Bilişim uzman ekibine danışabilirsiniz.
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